How a Westminster Old Scholar built a career behind the scenes of the AFL
From leading Kelly House as House Captain to leading some of the Adelaide Football Club's most significant commercial partnerships, Georgia Beck ('11) has built a career defined by relationships, leadership and a passion for bringing people together.
Georgia's Westminster journey began in Reception and continued through to Year 12, where she embraced every opportunity to contribute to school life. As Kelly House Captain, she developed the leadership skills and team-first mindset that would later become hallmarks of her professional career.
Georgia pictured at Westminster, 2011
After graduating, Georgia began her career in marketing and events with Toop+Toop Real Estate before joining Statewide Super, where she further developed her expertise in stakeholder engagement and event management.
In 2019, she joined the Adelaide Football Club, embarking on what has become an impressive rise through one of South Australia's most recognised sporting organisations. Across a series of increasingly senior roles spanning corporate partnerships, events and hospitality, Georgia has helped deliver major match-day experiences, strengthen strategic partnerships and create lasting value for the Club's commercial partners.
Her dedication and leadership were recognised in 2025 when she was appointed Head of Partnerships, overseeing a portfolio of major AFL and AFLW partners and helping shape the commercial success of the Club both on and off the field.
Georgia at the Adelaide Football Club
Committed to continual growth, Georgia has also completed the AFL's prestigious NEXT23 leadership program, designed to develop the next generation of leaders across the football industry.
Georgia's journey is a testament to where curiosity, hard work and genuine relationships can lead. From the classrooms and playing fields of Westminster to the inner workings of elite Australian sport, she continues to make her mark behind the scenes of one of the nation's most iconic sporting organisations.
